Horse events are expensive to host, so event managers love to have sponsors help fund their events. Top events put on shows with good prize money that competitors, spectators, and sponsors flock to. However, attracting and retaining sponsors can be challenging. We asked the sponsorship managers for The Royal Winter Fair Horse Show and Angelstone Events to share how they do it. Plus, we asked a smaller company which has provided sponsorship to share their perspective. Here are the eight steps they recommend to help garner top-notch sponsors for your next horse event.

Youth riders are the future of Canada’s equestrian teams, but not every horse sport has dedicated programs to bring along competitive riders aged 12 to 30. Equestrian Canada’s (EC) Long-Term Equestrian Development document provides a road map for athlete development — from those new to horseback riding to riders competing on Canada’s senior teams. Yet, there’s no one-stop-shop that describes pathways and programs for youth in different horse sports. Every sport has unique divisions and opportunities to advance, but some lack systematic activities that encourage advancement. Regardless, many riders who have represented Canada internationally have honed their skills through the youth programs and competitions that are available. Here’s a brief summary of programs available for Canadian youth riders, along with insight from those involved.

Contrary to what the name may imply, Pony Club isn’t just for little kids on ponies. Pony Club is an international volunteer-based organization that originated in Britain and came to Canada in the 1930s. The Canadian Pony Club alumni Wall of Fame reads like a “who’s who” of Canadian equestrians: Ian Millar, Beth Underhill, Chelan Kozak, Christilot Boylen, Dana Cooke, Danny Foster, Gina Smith, Jim Henry, Jimmy Elder, Joni Lynn Peters, Karen Brain, Leslie Reid, Liz Ashton, Lorraine Stubbs, Lynn Larsen, Rebecca Howard, Rob Stevenson, Sandra Donnelly, Tik Maynard, and many more. Some of those alumni still compete at top level; some no longer ride. But they all struggled through a series of written, stable management, and riding tests, then put those skills and knowledge to use to become some of Canada’s best riders.

It is a simple enough goal: The more time a horse spends in the correct alignment and balance, the more firmly good habits form. But putting this into practice during our daily training is often not as straightforward as it seems.