How Does Your Beauty Sleep? And why is it important? Sleep is one of my very favourite things. It’s at the top of my list of essentials for the well-being of my body, mind, and spirit — right alongside chocolate, a yummy and nourishing meal, and a great ride on my mare, Diva. Anyone who has experienced even mild insomnia knows that the negative impact of insufficient sleep on your brain, your mood, and your productivity is remarkable, and that a few nights of poor sleep can lead to general grumpiness, short temper, feelings of exhaustion and overwhelm, and impaired memory and focus.