Horse events are expensive to host, so event managers love to have sponsors help fund their events. Top events put on shows with good prize money that competitors, spectators, and sponsors flock to. However, attracting and retaining sponsors can be challenging. We asked the sponsorship managers for The Royal Winter Fair Horse Show and Angelstone Events to share how they do it. Plus, we asked a smaller company which has provided sponsorship to share their perspective. Here are the eight steps they recommend to help garner top-notch sponsors for your next horse event.