Horse Industry

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Horse events are expensive to host, so event managers love to have sponsors help fund their events. Top events put on shows with good prize money that competitors, spectators, and sponsors flock to. However, attracting and retaining sponsors can be challenging. We asked the sponsorship managers for The Royal Winter Fair Horse Show and Angelstone Events to share how they do it. Plus, we asked a smaller company which has provided sponsorship to share their perspective. Here are the eight steps they recommend to help garner top-notch sponsors for your next horse event.

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Youth riders are the future of Canada’s equestrian teams, but not every horse sport has dedicated programs to bring along competitive riders aged 12 to 30. Equestrian Canada’s (EC) Long-Term Equestrian Development document provides a road map for athlete development — from those new to horseback riding to riders competing on Canada’s senior teams. Yet, there’s no one-stop-shop that describes pathways and programs for youth in different horse sports. Every sport has unique divisions and opportunities to advance, but some lack systematic activities that encourage advancement. Regardless, many riders who have represented Canada internationally have honed their skills through the youth programs and competitions that are available. Here’s a brief summary of programs available for Canadian youth riders, along with insight from those involved.

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Dressage, show jumping, and three-day eventing are the only Olympic sports where men and women compete against each other. They’ve been doing so for over 50 years, but it’s an aspect of equestrian sport that receives little public recognition. Most sports are divided by gender — men in one class and women in another — to prevent one sex from having a physical advantage over the other. But the gender of horseback riders and drivers is not considered an advantage or disadvantage. Hence in equestrian events there’s no need to level the playing field by segregating men and women.

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8 Keys to Making Your Dream Horse Business Profitable - One of the biggest challenges for equine entrepreneurs is viewing their business as a business. Many riders and horse lovers get into business as an extension of their love of horses, but a horse trainer, coach, or rider who is paid for their services is a self-employed professional. They’re operating a business just like anyone else selling goods or services.

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“Their existence stirs our imagination. We feel their energy and their pure, unbridled spirit. To spend time with wild horses is to reach deep into your own soul and find your own freedom, whatever that may be.” — Sandy Sharkey

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In 1893, Capo Industries was founded with a mission to outfit Canadians with specialized leather polishes, along with a range of contemporary household products. Now into its fourth generation of family ownership, Capo has grown exponentially over the years, but the legacy of Canadian-made leather care products remains strong within the historical fabric of the firm.

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For acquiring customers and building brand engagement, advertising is a time-tested essential. The following strategies will help you write better, more effective copy for print and online advertising, and increase the response to your advertising message. Several inspired and award-winning ad examples are included to start your creative juices flowing.

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In recent weeks there has been talk of a coming economic slowdown. If and when it comes, how long it will last, and how much of a downturn there will be remains to be seen, but often during such times businesses cut back on their marketing and advertising, fearing declining revenues.

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With the start of the new year, many of us are thinking about setting goals and making changes for the coming year. As a horse industry business owner, you may have some major resolutions in mind for the year ahead. Perhaps you need to invest in technology to improve efficiency, develop and market a new product or service, or improve your social media marketing.

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