By Sarah Mellings, EquestrianOnlineMedia.com

“If you haven’t been using video reels, then it’s time to put your foot in the stirrup and mount up,” says Sarah Mellings of Equestrian Online Media. 

Instagram and Facebook algorithms prioritize reels over regular posts which means they’re one of the easiest ways to reach new viewers and increase brand awareness. They can drive traffic to your website and help build a loyal following. Here are some ideas:

1. Take action shots of your horse, then speed up or slow down some parts of the footage to create and keep interest.
2. Promote your sponsors by creating reels of you or your horse wearing, using, or engaging with your sponsored products. Do the same to promote brands you’d love to work with and tag their accounts within your reels and stories.
3. Shoot clips of your horse doing silly things, then add hilarious audio for fun.
4. Take a hyper lapse while grooming and tacking up.
5. Provide a quick tour of your barn.
6. Share your favourite tips, tricks, or training techniques.

Remember to choose audio carefully, use relevant hashtags, and select the appropriate audience.

Related: Social Media Marketing for Equestrians

Related: Horse Businesses and the Essentials of Public Relations

More by Sarah Mellings

Main Photo: Dreamstime/Alejandro27